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Google Ads
Every second, Google receives more than 60,000 searches.
That’s 3.6 million searches a minute, 216 million searches an hour, and over 5 billion searches every single day.
No matter how you slice it, that’s an enormous audience. But let’s set the numbers aside and focus on how you can tap into this potential.
What is Google Ads?
Google Ads is an online advertising platform developed by Google, where businesses can create ads to appear on Google search results, YouTube, and other websites within Google’s ad network. The platform allows advertisers to target specific keywords, demographics, and locations, ensuring that their ads reach the right audience. Advertisers pay when users click on their ads (Pay-Per-Click or PPC), making it a cost-effective way to drive traffic, generate leads, and increase sales. Google Ads is highly customizable, allowing for various ad formats, including text, display, video, and shopping ads.
Google Search Network
When you advertise on the Google Search Network, your ads appear across various search-related websites and apps, including Google, Google Play, Google Shopping, and Google Maps.
For instance, when someone searches for something relevant to your business or niche, your ad could be prominently displayed at the top of the page, above the organic search results.
Google Display Network
The Google Display Network (GDN) is a vast collection of websites, apps, and online platforms where your ads can be displayed in various formats, such as banners, images, and videos. Unlike the Google Search Network, which targets users actively searching for specific terms, the Google Display Network allows you to reach users as they browse websites, watch videos, use apps, or check their email.
The GDN includes millions of sites, including popular ones like YouTube, Gmail, and news websites, as well as niche blogs and forums. This network is ideal for building brand awareness, retargeting past visitors, and reaching a broader audience with visually engaging ads.
The Google Display Network is a collection of over two million sites that reach more than 90 percent of global Internet users.
When you advertise on the Google Display Network, your ads appear on relevant
advertising-supported websites, including YouTube, Gmail, Blogger and many other
major sites.
